ARC Creatives Inc.


This privacy policy (this “Policy”) describes the practices of Arc Creatives Inc., a British Columbia corporation and its corporate affiliates, if any (“we”, “us”, “our”, or “Arc”) with respect to our collection, use, storage and disclosure of personal information provided to us from users of (a) the websites operated at <> , <> and such other locations as made available from time to time (collectively, the “Website”), (b) the Experience // ARC conference and any future iterations of the Experience // ARC conference (the “Experience // ARC”), (c) any “app” or other front-end software provided by us (for greater certainty, excluding third party software that may interact with the Service, as defined below) that interacts or interfaces with the Website (the “Software”), and (d) any services we provide through the Website, the Experience // ARC, or the Software (collectively, the “Service”). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. This Policy is incorporated by reference to the General Terms of Service for Arc located at, and forms an integral part of it.

  1. Introduction and General Concepts

We respect and uphold individual rights to privacy and the protection of personal information. We know how important it is to protect your personal information and want to make every customer experience safe and secure. In keeping with that goal, we have developed this Policy to explain our practices for the collection, use, and disclosure of your personal information. We have appointed a Privacy Officer who is responsible for our compliance with this Policy. If you have any questions regarding this Privacy Policy, the practices of the Website, or your dealings with us, please contact our Privacy Officer at and mention that you have a privacy policy issue related to the Service.

  • Personal Information

For the purposes of this Policy, “personal information” means information about an identifiable individual, including, for example, an individual’s name, home address, telephone number, social insurance number, sex, income and family status. Personal information does not include information that would enable an individual to be contacted at a place of business, for example an employee’s name, position or title, business telephone number, or business address. We will only collect, use or disclose personal information in accordance with this Policy, or in accordance with laws applicable to the collection, use, and disclosure of your personal information by us (“Applicable Privacy Laws”).

  • Non-Personal Information

On the other hand, “non-personal information” is any type of information other than personal information, and is excluded from this Policy. For example, non-personal information would include business information, or information that enables an individual to be contacted at a place of business, for example an employee’s name, position or title, business telephone number, or business address. Non-personal information also includes information that is anonymous or not about an identifiable information, such as web browsing information (such as the domain used to access the Website, or the type and version of device, browser or operating system being used to access the Service), or aggregate information that anonymizes the underlying data (like the number of visitors, what pages users visit, average time spent on the Website or on various parts of the Service). We will collect, use or disclose non-personal information in accordance with our ordinary business practices, but always in accordance with any applicable laws. This Policy, however, only covers our collection, use, and disclosure of personal information.

  • Information about Minors

We encourage parents and guardians to spend time with their children online and to be fully familiar with the sites visited by them. However, this site is not intended for minors. We do not knowingly or intentionally collect personal information about any person under the age of majority (usually the age of 18 or 19, but it varies in different jurisdictions) including any person under the age of 13, and no such person, nor any parent or guardian as it relates to such person, should submit their personal information to us for any reason. Because we do not knowingly or intentionally collect such information, to the best of our knowledge and belief, we have no such information to use or to disclose to a third party. Please do not submit personal information about minors to us, whether through the Website, the Service or otherwise.

  • Privacy Officer

We have appointed a Privacy Officer who is responsible for our compliance with this Policy. You may contact our Privacy Officer by email at

  1. Collection and Use of Personal Information

As indicated above, we collect two types of information through our Service: personal information and non-personal information. The types of information we collect about you will depend on the nature of your interaction with us or the Service.

  • Information we collect from you

We may collect the following personal information from you:

  • contact information such as name, email address, mailing address, website, phone number;
  • billing information such as credit card number, and billing address;
  • unique identifiers such as user name, account number, password;
  • professional information including licences, qualifications, training, certificates, insurance, and tax related information;
  • user content generated by you, such as audio, video, text, and images as provided by you on the Website, which may contain personal information as provided by you;
  • preferences information such as request history and marketing preferences; and
  • any information that you voluntarily enter, including personal information, into any postings, comments, reviews, or forums with Arc.
    • Information we automatically collect

We also automatically gather information about your computer such as your IP address, browser type, referring/exit pages, operating system, as well as which aspects of our performance metric indicators available with our technology or our licensees’ products you prefer using. Some of this may be personal information, but in typical cases it is non-personal information. Specific examples follow:

  • IP, etc.—When using our Website, we may collect the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access our Website, the Internet address of the website from which you linked directly to our Website, the operating system you are using, the sections of our Website you visit, the Website pages read and images viewed, and the content you download from the Website. This information is used for Website and system administration purposes, and to improve the Website.
  • Cookies—We use “cookies”, a technology that installs a small amount of information on a user’s computer to permit the Website to recognize future visits using that computer. Cookies enhance the convenience and use of the Website. For example, the information provided through cookies is used to recognize you as a previous user of the Website, to offer personalized content and information for your use, to track your activity at the Website, to respond to your needs, and to otherwise facilitate your Website experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Website and your ability to access certain features of the Website.
  • Geo-Location Information—When you use the Service through a mobile device, we may track or collect your geo-location information on a real time basis only. We may also use this real-time geo-location information to address support, technical, or business issues that may arise in the course of your use of the Service. If you do not consent to the tracking of your geo-location, you may still be able to use some features of the Service, but it is intended to be used with geo-location information. You may at any time withdraw your consent as permitted through the Service, or, you can turn the geo-location tracking off at the device level as permitted by the manufacturer of your device. In our experience, your mobile device informs you when geo-location is tracked.
  1. Use of Personal Information

We may use your personal information, in combination with your non-personal information, for a variety of business purposes, for example to:

  • provide our Service to you;
  • send new product or service information;
  • respond to customer service requests;
  • send you a newsletter, mailing, announcement, interview or email alert;
  • carry out contests or promotions;
  • send you marketing communications;
  • respond to your questions, concerns and messages;
  • improve our Service and marketing efforts;
  • conduct research and analysis;
  • to enforce our Terms of Service;
  • display content based upon your interests and requests; and
  • for other purposes as described in this Policy.
  1. Your Consent

We will collect, use, or disclose your personal information only with your knowledge and consent, except where required or permitted by Applicable Privacy Laws. Accordingly, we may disclose any and all information we, in good faith, believe the Applicable Privacy Laws require or if disclosure is necessary to protect our legal rights. When you choose to provide us with your personal information you consent to the use of your personal information as identified in this Policy and as may be further identified at the time of collection.

  • Express Consent

Sometimes you will be asked to provide your express consent to our collection, use or disclosure of personal information – for example, by being asked to check a box to indicate your consent to receive marketing communications in compliance with Canada’s anti-spam laws.

  • Implied Consent

Other times, you may provide your implied consent to our collection, use or disclosure of personal information when we can reasonably conclude that you have given consent by some action you have taken or an action you have decided not to take. Generally, this occurs where the purpose for the use of your personal information would be reasonably apparent to you – for example, when you provide us with your personal information in your interview, you provide us with implied consent to use that personal information in order to feature the interview on the Website.

  • Withdrawing Your Consent

You may notify us at any time that you wish to withdraw or change your consent to our use and disclosure of your personal information. We will accommodate your request subject to legal and contractual restrictions. The most common way of indicating this withdrawal of consent is (i) by changing your privacy preferences to the extent such functionality is made available through the Service, or (ii) stopping use of the Service. In other situations, you may be able to opt out of the use of your personal information. For example, if you have “opted in” or subscribed to one of our mailing lists, we will always provide you the opportunity to “opt out” or unsubscribe. For example, if you receive emails, updates, announcements or alerts from us, we will provide a link in the email which you can use to unsubscribe from that mailing list, or you may contact us at and mention that you have an “opt out” request.

You may also choose not to provide us with your personal information. However, if you make this choice we may not be able to provide you with the Service, or information that you have requested. For example, we may require your email address in order to send you newsletters, articles, interviews, alerts, announcements, or online magazine content.

  1. Information Obtained from Third Parties

If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us and in accordance with this Policy and such policy under which that information was collected. For example, when you provide us with information about a photography shoot, images, project, practices in an interview, you provide us with implied consent to use that information in order to provide our Service.

  1. Disclosure and Sharing of Your Information

We will share your personal information with third parties only in the ways that are described in this Policy. We will not sell your personal information to third parties, however the use of our Service necessarily requires some sharing or disclosure of your personal information. Some of these activities may result in personal information collected by us being stored or processed in the United States or elsewhere outside of Canada and, as a result, your personal information may be accessible to law enforcement and regulatory authorities in accordance with the USA PATRIOT Act and other applicable laws of the United States or elsewhere.

  • Third Party Processors

We may provide your personal information to companies that provide services to help us with the Service including, but not limited to, web hosting providers, payment processors, event managers, fulfilment agencies, or customer service agencies (“Third Party Processors”). These Third Party Processors are authorized to use your personal information only as necessary to provide these services to us, and in a manner consistent with this Policy. We have selected Third Party Processors who will only use your information in compliance with this Policy, but they may have their own specific policies regarding the collection, use and personal information. We will use commercially reasonable efforts to identify such Third Party Processors when we are collecting your personal information, as well as providing links to the relevant privacy policies that may apply. The Third Party Processors’ privacy policies may change from time to time, without notice, so please make sure you read their privacy policies periodically.

Here are some examples of the Third Party Processors we use as part of the Service:

  • Our Service is physically hosted by Site5, a reputable hosting platform with industry standard security and practices.
  • We do not directly process Experience // ARC registration through our Service. We use a Third Party Processor to manage registration of attendees. We may use <> (“WooCommerce”) and/ or <> (“Stripe”) for Experience // ARC registration and ticket payment, in such a case Stripe’s specific privacy policy available at: <> and/or WooCommerce’s specific data protection policy available at: <> would apply, respectively. We may only ourselves collect and store limited parts of that information to provide a record of your registration and to prevent fraud (such as unregistered attendance at an Experience // ARC event or as a part of a credit card number, or a part of your billing address).
  • We may use a third party to gather information about how you and others use our Service. For example, we will know how many users access a specific page and which links they clicked on. We may use this aggregated information to understand and optimize how our site is used. We may also use unique codes, web beacons or single-pixel gif tags to compile tracking information reports regarding Service user demographics, Service traffic patterns, and other aggregated Website or Service statistics, both on the Website and in our electronic communications in order to determine which materials and links have been used by recipients. We may then provide these reports to advertisers and others. None of the tracking information in these reports can be connected to the identities or other personal information of individual users, and is used to represent a separate user throughout his or her use of the Service, as opposed to identifying that particular user.
  • We make your contact information available to other users that you interact with through the Service to help facilitate the interaction and to enhance your experience at Experience // ARC, in accordance with your selected preferences.
    • Further Disclosures

We may also disclose your personal information (i) as required by law such as to comply with a subpoena, or similar legal process, (ii) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, or (iii) to any other third party with your prior consent to do so.

  • Third Party Links

Our Service may contain links to our partners, other websites or Internet resources which are provided solely for your convenience and information. When you click on one of those links you are contacting another website or Internet resource. We have no responsibility or liability for, or control over, those other websites or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policies of those other websites to learn how they collect and use your personal information.

  • Public Forums

We may from time to time provide publicly accessible blogs, community forums, or comments through the Service. We will use your personal data as provided through those services to administrate and provide you with these public services, and you will have primary control over what information you make publicly available. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.

  1. Security of Personal Information
    • General Security Practices

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. We employ physical, administrative, contractual and technological safeguards to protect personal information, and insist that our service providers do the same.   We insist that our personnel, and those of our providers, only access and use personal information in order to properly perform those duties, and even then only to the strict extent necessary to perform them.

  • Online Security

When you enter sensitive information (for example, [data or a phone number]) on the Website, we encrypt the transmission of that information using secure socket layer technology (SSL). SSL encrypts information entered on our site before it is sent over the Internet, and we use SSL in an industry-recognized standard manner to encrypt our Internet transmissions to and from you. In addition, to the extent we do store your personal information, we store it in encrypted form, and it is unencrypted in memory by our Service when and as needed. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and so you should always exercise caution when disclosing sensitive information over the Internet. 

If you have any questions about security on our Website, you can contact us at and mention that you have a privacy policy issue related to the Website.

  1. Requests for Access to and Correction of Personal Information

Applicable Privacy Laws allow, to varying degrees, individuals the right to access and/or request the correction of errors or omissions in his or her personal information that is in our custody or under our control. Our Privacy Officer will assist you with such an access request. This includes:

  • identification of personal information under our custody or control;
  • information about how personal information under our control may be or has been used by us; and
  • the names of any individuals and organizations to which the individual’s personal information has been disclosed.

We will respond to requests within the time allowed by Applicable Privacy Laws and will make every effort to respond as accurately and completely as possible. Any corrections made to personal information will be promptly sent to any organization it was disclosed to.

In certain exceptional circumstances, we may not be able to provide access to certain personal information it holds about an individual. If access cannot be provided, we will notify the individual making the request within 30 days, in writing, of the reasons for the refusal.

  1. Removal of Your Information

We keep your information only as long as we need it for legitimate business purposes and to meet any legal requirements. Personal information used to make a decision that directly affects an individual will be kept for at least one year after such a decision. We have retention standards that meet these parameters. We destroy your information when it is no longer needed or required to be kept, or we remove your personally identifiable information to render it anonymous.

  1. Updates or Changes to Privacy Policy

We may update this Policy to reflect changes to our information practices. If we make any material changes we will either (a) notify you by email (sent to the email address you specified when signing up for our mailing list), or (b) provide a notice on the Website or otherwise through the Service prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Any change to this Privacy Policy will become effective on the date so indicated, and will apply to information collected from the date of the posting of the revised privacy policy and to existing information held by us. The date on which the latest update was made is indicated at the bottom of this document. We recommend that you print a copy of this privacy policy for your reference and revisit this policy from time to time to ensure you are aware of any changes. Your continued use of the Service signifies your acceptance of any changes to this Policy.

  1. Copyrights and Trademarks

All trademarks, service marks, trade names, trade dress, product names and logos appearing in the Policy are the property of their respective owners, including in some instances Arc. Any rights not expressly granted herein are reserved.

  1. Merger, Sale or Change of Control

In the event Arc Creatives Inc. is acquired by or merges with a third party entity, we reserve the right to transfer or assign the information we have collected from you as part of such acquisition, merger, sale, or other form of change of control.

  1. Contact Information

You can direct any questions or concerns regarding our compliance with this Policy to our Privacy Officer by writing or emailing at:

Privacy Officer
Arc Creatives Inc.

422 Richards Street

Vancouver, British Columbia

Canada, V6B 2Z4

If you are not satisfied with our Privacy Officer’s response to their question or concern you may be able to make a complaint under Applicable Privacy Laws. Our Privacy Officer can provide you with the contact information to make such a complaint.

End of Privacy Policy (Last Updated: April 5th, 2016).